- Is the O for overboard? There is such a thing as too much search engine optimization (SEO), and that comes from no less an authority than Google, which is in a position to change the playing field if you insist on overplaying. Google's working on leveling the playing field so that sites that are over-optimized for search engines don't dominate the search rankings. That means "too many keywords on a page...too many links or ...well beyond what you normally expect."
- Do you like me? When it comes to measurement, it's easier than ever to do a customer survey. But should you use them every two feet? The New York Times recently focused on the downside of those frequent consumer surveys and their impact on how customers perceive you and your brand. Length and lack of focus in customer surveys are among the big culprits here.
- Undeck that Christmas tree of metrics: Facebook just made more metrics available to page administrators along with its new timeline upgrades. Don't succumb to "metrics overdose." Instead, focus on these 3 key metrics for Facebook pages to make the most of your activity on the site, says Mashable.
Thursday, March 22, 2012
Posted by Denise Graveline at Thursday, March 22, 2012