If you work with experts who skip media interviews and public appearances, don't want to translate from the technical for public audiences or just aren't team players with your communications goals, find out why in this workshop--and what you can do about it. The session is designed to help communications, fundraising, public affairs, speechwriting and other pros. You'll learn about:
- Experts' default communications styles and how to anticipate them;
- Why what you're asking them to do is usually exactly the opposite of what they've been trained to do; and
- Tactics, materials and approaches you can use again and again to better succeed in your work with scientists, experts and other smart folks you're representing.