We'll be exploring that knowledge gap between the expert and the communicator in my upcoming workshop, Be an Expert on Working with Experts. Here are some more things experts don't always understand or know about their communicators:
- That you have a methodology--and what it is: Media interviews, donor presentations and briefings at the capital may be old hat to you, but to your experts, your planning and methods, the rules of your road, aren't always apparent. Are you making sure that they understand why you need them to communicate in a certain way?
- That you are available to help them: Too often, communicators are seen as screeners, hand-holders or barriers to communicating. Less often does the expert understand that you can coach them, help them plan what they're going to say, or share details and background that will help them get comfortable.
- That they can learn some of your skills: Communicating with non-specialist audiences doesn't come naturally to most subject specialists, yet they can learn those skills. Are you making them feel that it's possible and giving them the help to do that?
- That you can help them reach their goals: Whether it's more funding for their research, improved laws or a wider audience of appreciative fans, scientists and experts have wish lists. Do they know you can help them get closer to those goals?
Registration is $350, but if you register by January 11, it's just $300 per person. Sign up here, and consider bringing a team member or your whole team--it's a great way to reinforce your long after the workshop is over. I hope you'll share this opportunity with your colleagues!