Thursday, December 15, 2011

What communicators don't know about their experts

You may have worked with scores of scientists and experts, or be new to the game. But time and again, I see communicators operating without some core understandings about how experts think, work and approach communicating with non-technical audiences. Despite frequent contact, you may still be missing a real understanding of:
If you're running into otherwise unexplained brick walls and problems, you may need the extra insights I'm offering in the one-day workshop Be an Expert on Working with Experts. The workshop, set for February 1, 2012, in Washington, DC, will help you understand experts' default communications styles and why what you're usually asking them to do runs counter to their instincts. You'll learn tactics for working with them more effectively, with materials and tips you can use again and again.

 The latest version of my Be an Expert on Working with Experts workshop takes place June 19, 2012 in Washington, DC. Updated and revised, it will help you understand your experts' default communications styles and why what you ask them to do runs counter to their instincts. You'll learn tactics for dealing with them more effectively and get tips and materials you can use again and again.

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