Here's the premise behind the workshop: You're smart as a communicator. They're smart at their subject expertise. So why can't you get better results when you work with them to communicate to non-technical audiences? This workshop will help you learn:
- How to anticipate your experts' default communications style, how to help them see it, and how to show them what public and media audiences want instead;
- Why they don't need to "dumb down" their information to communicate clearly (and how to handle other common objections they raise);
- How to assess your experts' skills and training needs, to help you approach coaching in savvy ways;
- Handling hands-on feedback to smart people, pushback and Q-and-A when you're training experts. Find out what they don't know--but won't tell you--and how to fix that.
Continental breakfast and lunch are provided for this useful workshop, but registration is limited. Register by January 11, 2012 for just $300; registration is $350 thereafter, and closes on January 25, 2012.
Communicators have attended this workshop in teams--a productive approach that lets you reinforce what you'll learn--or as solo participants. Please share this information with your colleagues, and email me at info[at]dontgetcaught[dot]biz with questions. I look forward to presenting this insightful workshop again, and hope to see you there.