- Are your experts blowing off media interviews? How to avoid a no-show takes top honors for the year. Again, I don't think it's a good sign. I have another workshop on how to Be an Expert at Working with Experts coming up Feb. 1, with a discount if you register by Jan. 10--a reflection, perhaps, of this persistent issue.
- Cisco to kill Flip cameras and I own 4 of them summed up the plight of many of you back in April. Flips are still available at bargain prices, but this got us all preparing for the transition.
- Call it the CEO secret: Posterous's new features make it even easier to blog is one of several top posts that gets at a continual goal we share: Taming the social media beast. This one might just get your CEO to blog. She can email, can't she? That's all it takes.
- What auto-posting can't do for you: 3 convincing reads will get you off that dashboard and into the conversation--with better results. In some specific cases, that auto-post will cost you readers and fans.
- Your pinata strategy: When your topic gets hijacked by a political campaign will still be useful in the 2012 campaigns, with tactics you can use to get ready, rather than side-swiped.
- How to blog or tweet more without working too hard summed up the dream of a lot of readers (and I'm right with you, there). These tactics keep me prolific and yet well-rested.
- 16 ways I use Evernote on business travel, another efficiency post, shared some secrets and tips I've been using with one of my favorite tools. I don't leave home without it.
- Creative ways with QR codes for locations, conferences and designers offered some great--and concrete--examples of what you can really do with the new bar code. Functional ideas here that retain creativity.
- Before you bake that QR code, ask me whether I use them--like @KingArthurFlour did shares a smart step you should take before launching into new tools like the QR code. KAF posted it and elicited consumer input via its Facebook page; find out why their approach was smart.
- PR, media relations folks: Tip more, pitch less to reach reporters suggests you recalibrate your approach to pitching for better relationships with reporters--and better results. I'm proud that both reporters and PR mavens shared this one widely.
Thursday, December 29, 2011
Posted by Denise Graveline at Thursday, December 29, 2011