I keep an Evernote notebook on university PR topics, my way of collecting videos, coverage, topics, tweets and other material that I can use as examples and cautionary tales when I conduct leadership media training sessions or help universities develop social media strategies. By no means comprehensive, it's a collection in which I keep track of major news and perspectives on crisis topics and other issues likely to come up in my training sessions.
Now I'm sharing that notebook publicly. You can find my Evernote notes on university PR topics here, and use these features to make it even more useful:
- A search box lets you search the entire notebook; it's upper left on the page.
- Tags are Evernote's automated tags for some of the URLs or sources where I found the notes; I haven't added any particular tags to this notebook as yet.
- If you want to add this notebook to your Evernote account, click on the "Link to my account" button at upper right on the page.
- Print notes or the entire notebook, heaven help you, using the button at far right on the top of the page.
- An ESPN reporter's look back at a previous sex discrimination case at Penn State, focused on a women's coach who allegedly discriminated against lesbian players. Her description of a press officer's half-hearted handling of inquiries about the case offers lessons for any university PR team.
- Pennsylvania Governor Tom Corbett's press conference last week, a great example of demonstrating leadership, deft handling of a news conference, and managing to contribute to the discussion even when most of his comments had to be withheld due to the ongoing state investigation, which he launched while attorney general. He does a great job explaining the process in this presser.
- One PR observer, Ed Cafasso, points to the next potential shoe to drop: Reports that the alleged abuser was running a prostitution ring involving the children. He also points to a good article on sports fan psychology and wonders whether Penn State can eventually detach its sports program from the ongoing investigation in the minds of the public.