- They're ahead of the game: Women significantly lead men in social networking and prefer it to voice or phone as a communications tool.
- They'll like you twice as much: Women are less likely to review a local business, compared to men, but they're twice as likely to hit the "like" button. And that's the leading edge of a trend, so you might want to recalibrate a strategy based on reviews.
- They haven't yet caught up on QR codes: Men still use QR codes far more than women do. But with the fashion and retail industries moving in, watch that space for more changes.
- They're moving ahead in ereaders and smartphones: Women now own the majority of ereaders--some 61 percent of all ereaders like the Nook or Kindle, one reason women's magazines are selling well in this format. That's up significantly from 2010. And women have now reached 50-50 status with men in smartphone ownership.
- They watch online video as much as men do: 71 percent of both men and women watch online videos. No reason not to be targeting them here.
Monday, October 17, 2011
If your social strategy doesn't differentiate between the women and men among your users, you may be hitting all the wrong marks. Far from hanging back, women have leapt into using social apps and sites, often leading the way. Here's where you need to keep up with them:
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Posted by Denise Graveline at Monday, October 17, 2011