So I was delighted that the American Association for the Advancement of Science Professional Ethics Report invited me to write Making Public Communication Part of Research Responsibility: What Scientists Can and Should Do. In it, I share my observations on some of the factors that keep researchers from communicating with broader audiences, and simple steps they can take to make communicating an integral part of their research activities. My take: Scientists should view the public and the media as shareholders in their work, and approach them that way. I offer some simple steps toward the goal of fitting communication into the scientist's research, and hope you'll share this with a scientist or expert near you.
But we're not there yet: Whiteboard insights
Communicators hoping to connect experts with reporters might want to try this exercise. Have you asked them this question?
Related posts: Your expert's fear of failure
Helping communicators gain expertise in training experts: A new workshop (Register here for the workshop and learn more)
Are your experts blowing off media interviews?
And a related post from The Eloquent Woman blog: The all-in-one for eloquent scientists: Resources and role models