Weekend read: My weekly share on Twitter, with favorites

We've got the keys to the weekend here...but before you shut the door on this week for good, take a look at some of the reads and finds I shared this week on Twitter, where I'm @dontgetcaught. This was a week full of finds:

• Heads up, alumni communicators: Social media's upending lots of traditions. And since it began as a way to keep up with fellow alumni, will Facebook now replace the need for the college reunion? (One of my Twitter pals says no, not unless FB is offering BBQ chicken and peach cobbler.)
• Ebooks come into their own: Kindle books are now outselling all print versions of books, combined--and that only took four years. Check out this New York Times piece about a farm writer and her ebooks.
• New daily donation deals: PayPal has partnered with Philanthroper to offer daily deals--but you'll give $1 to causes, rather than get half off at a favorite restaurant or retailer.
• You're doin' it wrong? Here are the 7 biggest Facebook fan page marketing mistakes.
• WhoTube? Blip.tv is getting one billion views per quarter, proving again that online video is still the strongest social media trend.
• A friendly reminder: After many high-profile PR gaffes, Cone's Mike Lawrence urges PR pros to practice what we supposedly preach: relationships, transparency and trust. Mike's one of my communications mentors and this read is spot-on. Pass it around.
• New nonprofit resource: Facebook's launched a new nonprofit page you can follow for case studies, tech tips and more.
• It's "tweet" not "Tweet:" AP Stylebook added to its digital and social media terms--time to learn the new normal. There are new food guidelines from AP Stylebook, too.
• Graduate this way: Tim Nekritz shares social-media lessons from commencement and its coverage on campus. There are hits and misses you can learn from.

And a favorite saved to read later:

• How to auto-tweet well: Make sure they post when you're available, says this effort to make the case for the auto-post.

Thanks for reading--have a great weekend!

Use the Evernote clip button, above, to save this post in an Evernote notebook. Subscribe to For Communications Directors, my free monthly newsletter, which features content before it appears here on the blog.