- Offer the listener a three-course menu: Use the rule of three, which is easiest for both speaker and listener to recall. But think about it as a short menu of three courses, any one of which might prompt a question or more interaction. That's what you're after, right? So tell me three things designed to prompt questions and interest me.
- Don't list all the ingredients: Assume you'll get questions, and leave things out. Your three points or "menu items" give your listener the headline, but the conversation that ensues is the real meat of the exchange. Saving up what you know for answering questions makes you look smart, too.
- Serve up a memorable (if brief) meal: Keeping it short and in three parts helps keep it memorable. But to make it worth repeating later, plan ahead if you can to dress up your three points with an analogy, alliteration or a cultural reference. "I make big, bold, beautiful signs. They're as big as a 20-story building. They're boldly colored. And because I use cutting-edge artists, they're beautiful" is a simple example of using alliteration. You also could say "The signs I make are like the ones you see on the highway: They give clear direction, they tell you how to drive smarter, and they get you where you want to go."
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