Weekend read: My weekly share on Twitter, with favorites

Been trying to get things to stick to the wall this week? Well, here's the wall--it's Friday, and I've had a week of on-and-off tweeting on Twitter, where I'm @dontgetcaught. I'm sure I missed a few things, but here's what stuck in my mind this week:

• Op-ortunity? A big op to upgrade op-ed at The New York Times looks at recent vacancies and calls for a more diverse set of offerings. (We know an overhaul of the opinion pages has already begun, so this is a timely read.)
• College try on content: Meet 'Meet Content,' a new higher ed blog looks at a brand-new blog on content development for college and university website. Add this one to your reader. Author Georgy Cohen of Tufts knows her stuff.
• I will gladly pay you...now: American Express fashions new Android and iOS app payment system is another move that will change online commerce and mobile purchases. For starters, it means you can handle person-to-person payments over a smartphone. Chew on that this weekend.
• Cellphone cinema:  If you're unaware of the quality of video footage that can come right out of your cellphone, 7 superb short films shot with cellphones should change your view. 
• This week's "don't get caught" example: Business Insider looks at how GE started to defend itself with reporters on Twitter following a New York Times story about how the company pays no U.S. taxes. And it's messy. Read Who's full of crap? The New York Times, GE and the hazards of "tweeting the record straight"
• The mobile, visually done:  Mobile Life 2011 survey covers phone use habits and future trends and has some of the loveliest interactive data charts I've seen, as well as important audience insights.
• Personality change? Facebook now allows personal profiles to be converted into business pages, useful if you've developed a following but want to keep it all business these days.

And some favorited items for the week:

• New way to see my blog: Google gave Blogger a new look, with several options for how you get to see the blog.  Go to http://www.dontgetcaught.biz/view/mosaic to check out my favorite option, "mosaic," then use the upper-right button to switch to flipcard, sidebar, snapshot and timeslide versions.) You'll need a modern browser for this one: IE8, Chrome, etc.
• Hope you don't need these here: But I bet you can use these 4 tips for speed-reading long blog posts elsewhere on the web.
• Gosh, I hope not: I usually say you need to get a personality to be on social media, but not everyone has received that memo. Check out Has Facebook killed your brand's personality?
• A new twist on old skills: Science communicators, take note of The emergence of the research-development professional. It's a growing career option at universities.

Next week, my free e-newsletter, For Communications Directors, is out. It's a great time to sign up and encourage others in your office to do so. The issue will focus on spring cleaning for communicators, from your gadgets to your lists, online profiles and more.

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