Wednesday, April 06, 2011

The all-in-one on media training, today's way

Later this week, I'm heading out to train the senior team of a university that wants to be ready to respond appropriately if it's ever in crisis mode. We'll be anticipating a range of scenarios and finding out how each member of the senior team will respond to surprises--without knowing what the others have said. And being savvy, my client has chosen a range of issues that are front and center right now, so we'll get to think through how they might take a leadership role in responding.

Those are just some of the things I can do in a media training--and these days, my media trainings look less like the "we'll do a CNN-style ambush interview" trainings of yore. Instead, I like to focus on:

Here are my suggestions for what to ask for when you're requesting a media training for today's circumstances, including social media encounters, and basic questions to ask a media trainer before you hire her. I'd love to help with one-on-one or group trainings.. Just email me at

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