- Hot tickets: Museums and social media was the topic of a New York Times tweetchat yesterday. Nonprofits and arts groups of all kinds can glean good examples here. And The Commonwealth Fund threw a tweetchat on health insurance issues. These are great ways to draw attention to reports and let the crowd contribute to your discussions.
- Loose change? In the wake of the New York Times's paywall announcement, you'll find some thoughtful reads, including Media outlets to readers: Put your money where your eyes are.
- Powerful barrier: To what end? The question that kills media reinvention suggests that most media outlets have only put on a veneer of "media 2.0," but not really changed to meet today's needs. A must-read that may yield insights for your transformative changes.
- Barking seal? I read The Improvised Life because its tagline promises to teach me "resourcefulness as a daily practice." This week, a problem in a James Thurber cartoon led him to an even funnier outcome, in on things not going as planned.
- Going viral: The New York Times offered this solid primer on using online video to market your business, and looked at a new trend in subtle product placements in videos designed to go viral.
- Tweet better: Journalists this week did a lot of thinking about how they use Twitter, from It's time for journalists to promote a better 'Twitter style,' to Twitter's role in helping an "expert" go viral on Japan's nuclear threat, to Jay Rosen's Anatomy of a Twitter Screw-up: My Own. All point to the need for focusing on corrections. Read these the way you used in inhale the AP Stylebook, and consider: What's your corrections policy?
- 60 Minutes released this reel of interviewees storming off the set during interviews--it's a bit surprising to see how many important people thought this was a good tactic.
- The social media strategist's power tools is another nice roundup of services and gadgets and such that may come in handy for you, too.
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