Would you share your communications plans?
More Transparent Media Relations Policies
More transparent embargo policies were on the 2011 wish list of reporter Ivan Oransky, who writes the Embargo Watch blog. Note that he points out that self-interest isn't a bad thing--unless you don't disclose it among your reasons. He has draft language he'd like to see included at the link, and notes that "journalists need to look in the mirror just as much as journals do" on this issue (Of course, if you're going to publish your media relations policies, it's also good if you follow them. People are watching...)
What's Next in Transparency: Trends to Watch
- Unlock those PDFs urges this blog post, noting that when you make it impossible to search, clip or print a PDF, you're limiting your readership to on-screen viewing only. No way that one's going viral.
- Sharing live video coverage of your company and publishing your business practices are two transparency moves that are becoming the norm for corporations. Check this list of good examples from Edelman PR.
- Tell your potential partners how you want to be pitched -- not reporters per se, but suppliers, cosponsors, fundraisers, you name it.
- Open APIs for developers. From the post, "API or
- Don't think like a portal: Make that video available was the message to the Columbus Dispatch, which removed the video of the "homeless man with the golden voice" from YouTube and put the video on its homepage. And while you're at it, make sure that video's shareable.