We've talked before about correcting a moving record on Twitter, noting that one correction may not be enough to put out the fire, and that you may need a backchannel for additional discussion. But this weekend's episode yielded more insights from Scott Rosenberg, a co-founder of Salon and director of MediaBugs.org. His take: Your policy should be to correct that erroneous tweet, but don't delete it. He offers this example, supposing you had already announced Giffords' death; it involves re-tweeting your original as written, with a correction note appended in front of it:
CORRECTION Giffords wounded, in critical condition RT @NPR BREAKING: Rep. Giffords (D-AZ), 6 others killed by gunman in Tucson
The reason? Transparency, and retaining an historic part of the narrative. You can read more about that concept in Are corrections part of your transparency policy?, which yielded another good tip: Create an RSS feed for your corrections--and do that before the next crisis, so it can help you correct the record with speed. Time to make sure your social media policy includes a policy on how corrections will be handled.
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