Monday, January 17, 2011

4 from the floor: Reporter reactions to your media relations tactics

My media-relations mentor plucked me out of a journalism job, and his guidance was merely this: "Do what you wished PR people would do when you were a reporter." But if you don't have journalism experience or a wise mentor, fear not: Reporters are not shy about sharing their preferences. I'd call them special requests, but honestly, these complaints are about ordinary exchanges and materials. Become beloved of reporters and tweak your media relations approaches thusly:
Sound basic? Well, someone out there isn't listening. If you're not guilty of these, figure out what's not working in your world. I invite the reporters who read this blog and good PR mentors to chime in with more do's and don'ts.

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