Weekend read: My weekly share on Twitter, with favorites & jobs

I aim to share other's articles and resources at least twice as much as my own on Twitter, where I'm @dontgetcaught.  Twitter's still my favorite social networking community, and the things I share there differ from what I'm publishing elsewhere. So this weekly column is my crossover post, a way of saying you're welcome to walk into my Twitterverse this way.  Here are my most useful shares, along with items I favorited, which appear at the end of this list, along with some jobs I noticed this week:

• Who says social media doesn't change the real world? After reading a New York Times article about how some small business owners were gaming social review sites like Yelp! and encouraging negative comments just to get noticed by search engines, folks at Google changed the search engine's algorithm to make sure they didn't benefit from bad behavior and wrote this editorial about why they did it.  Found this one via @SteveRubel.
• Yes, yes, RSS:  Google Reader is my go-to RSS reader, and now it has its own official Android app. Where's that *finally* button? I've been playing with it and like it a lot, so far.
• Facebook find:  Scott Meis blogged about the Facebook measurement piece you're missing--an easy way to search the entire site for mentions of your brand or product. Nice, useful post.
• Did you Jumo this week?  Nonprofits can find out how to add your organization to Jumo, the new social site created by Facebook co-founder Chris Hughes. I'd love to hear your experiences.
• A dense-pack on foundation communications: This post from the Foundation Center's PubHub shares links to loads of its documents on case studies and more about private foundation communications--useful for funders and the nonprofits they fund, and perhaps the rest of you.
• Blogging still rocks:  I agree wholeheartedly with Business Insider's "don't underestimate the power of blogging" post from this week.  Pay attention to number 7, "your Google ranking will go up dramatically." It's true.
• And about that blog:  Danny Brown's blog (tagline: The human side of media and the social side of marketing) gives you 25 ways to use the web to get content for your blog.
• Adding value to someone else's announcement:  Amid the furor over NASA's announced discovery of arsenic-based life, TED gathered up and shared these five TED talks to add context.  Timely, brilliant way to add to, rather than horn in on, breaking news.

Now, a few things I favorited on Twitter for future reading and exploring:

• How can scientists work better with communicators? Scientists blogging about blogging asked a communicator to write about how scientists can work with communicators.  Andrew Careaga of the Higher Ed Marketing blog did this guest post on the Science of Blogging blog, worth handing to any technical experts you work with so they understand how to help you do your job.  Joe Bonner shared this, which is how I found it.
• Do you link your Twitter profile to a profile page?  Chris Brogan reminded us this week of this basic, and useful, step to take with your tiny Twitter profile. Don't make the link to a general website, but to your profile page. Here's Chris's version.
• What's the difference between blogging, and blogging just to do a newsletter? Emily Culbertson shared this Tactical Philanthropy post and noted it was "useful, not just for foundations." As usual, she's right.
• How did IBM create an effective social media policy? This post has the details, shared by Chris Ensey, IBM's principal security strategist for IBM Federal.

And, those jobs:

• The North Carolina Sea Grant is looking for a temporary science communicator--an 11-month position. You'll find the announcement on Facebook.  A great way to dive into science communications in-depth.
• Columbia University's Medical Center is looking for a science writer/communications officer. No generalists, please! says the hiring manager.

Subscribe to For Communications Directors, my free monthly newsletter, which features content before it appears here on the blog. It comes out next week, so now is a great time to sign up.  Then head over to don't get caught on Facebook, where you'll see new social media trends, technology and communications issues as they crop up during the week--and great conversations with our community of communicators.