Friday, December 31, 2010

The top 10 posts for communicators for 2010

The road from the start of 2010 to the end was fascinating for me, especially when I use your favorite posts of the year to look back at this blog. You chose an astonishing range of topics to consult this year, and they make for a great year-end collection. Here are your top picks, which I'm happy to recommend to communicators:

  1. Infographics: The good, the bad and what's next is a treasure-trove of links that will show you good models and wince-inducing what-not-to-dos, as well as a vision of what lies ahead. This year's top post...a sign of where you're headed, perhaps?
  2. What communicators should know about nonprofit executive compensation is a long post that looks at how some nonprofit CEOs get caught when their compensation packages are publicly disclosed. Full of important steps for communications directors to take on this uncomfortable topic.
  3. No, really officer--it's not illegal to photograph federal buildings looks at one of the awkward (and unnecessary) barriers being set by organizations in the name of security. Unfortunately, it's a barrier that flies in the face of a good communications strategy. 
  4. 7 ways to use QR codes for networking, marketing and causes  gave you concrete examples of how you can put these multilevel versions of barcodes to advance your career, product or giving opportunity.  This is one trend you'll see blossom fully in 2011, and I'm glad you won't get caught behind the curve on this one.
  5. 9 ways with Evernote, for communicators shared my use of this notetaking and storage tool, from keeping my own notes and records to helping you clip and save my blog posts with the Evernote button at the end of each entry. A late entry, appearing just this week, it skyrocketed right onto the year-end list.
  6. A reader writes: Help me get up to speed in social media was a post based on a reader's question--and one that many of you spent the year working on. This is a post full of shortcuts, links and encouragement.
  7. Why your social-media strategy should be like my homemade pizza clued you into the fact that, when it comes to pizza, I like it authentic, inexpensive, easy, with minimal active prep time required, and a capacity for using up leftovers. Those factors can go into your approach to social media to make it easier, less expensive, and yes, tasty.
  8. When you're the Twitter moderator offered a step-by-step how-to guide so you can help a panel or speaker to succeed when part of the audience is outside the room with social-media tools at its disposal. Lots of communicators told me this one was a "keeper" post, and I saw it in use at meetings and conferences this year--my favorite kind of compliment.
  9. Time to clean up your embargo policies? An inconsistency checklist shared real-life examples of where embargoes go wrong. A "what not to do" post that'll save you hours of headache.
  10. Managing time on social media "if I just have 5 hours a week" was one of the most creative questions I got from an audience member in 2010.  Here are my answers to how to pick and choose to maximize your time and effort.
This is a great week to sign up for the newsletter, below, since it'll be out in the first week of 2011.  Thanks so much for reading and participating in 2010. I'll see you in the new year...

Clip to Evernote

Use the Evernote clip button, above, to save this post in an Evernote notebook (you can sign up at the link). Subscribe to For Communications Directors, my free monthly newsletter, which features content before it appears here on the blog.  Then head over to don't get caught on Facebook, where you'll see new social media trends, technology and communications issues as they crop up during the week--and great conversations with our community of communicators.

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