Thursday, December 02, 2010

The networked communicator: Skills you need now

You're a networked communicator. You don't just grip and grin or exchange QR-coded business cards. You're developing skills that fit today's realities and challenges. I've been keeping an eye open for expert advice on the skill sets and career directions communicators need now. Here are five strong sets of pointers to get you in the right direction:

  • Can you build a great social product? The founder of social network Ning offers 7 principles you need to build a great social product--and smart communicators will be building their networks around these principles, especially coming up with things that "matter in a world of infinite supply." Where will you stand out?  (This post is useful even if you're staying put. A well-written, well-thought-out approach to developing new social products.)
  • Do you leave your clients enchanted?  Here's a post on how to enchant your customer that translates lots of social-media realities into real experiences your clients are looking for from you. Share this with others who affect your organization's front line.
  • Are you what a digital agency is looking for? This roundup of requests from digital agency leaders makes it clear: You need case studies and a following in social media, if you want to dive into this career corner of social media.  A good measuring stick against which to compare your skills, even if you don't dive into the agency world.
  • Are you adaptive to the new realities? The new rules of marketing: Introducing the five habits of adaptive marketers hits the nail on the head when it comes to that sour spot where many commmunicators are stuck between old and new habits. Handily, it also tells you where you need to redirect yourself to be effective now. Uncomfortable, maybe, but true.
  • Are you going to be a social strategist...or the social help desk?  Now, there's a threat. Altimeter's Jeremiah Owyang gave this closing keynote at WOMMA (the Word of Mouth Marketing Association), walking you through the challenges and choices that differentiate the strategist from the grease monkey, from demands and skill sets to resources and career paths. Worth watching all the way through.
Keynote: Career Path of Corporate Social Strategist

See the rest of The networked communicator series on this blog

Subscribe to For Communications Directors, my free monthly newsletter, which features content before it appears here on the blog.  Then head over to don't get caught on Facebook, where you'll see new social media trends, technology and communications issues as they crop up during the week--and great conversations with our community of communicators.

No comments: