Wednesday, December 22, 2010

Did you leave training money on the table in 2010?

Did you leave your professional development training money on the table by not spending it in time? Gosh, I hope not. But at the end of every fiscal year--whether that happens now for you or in the summer--I have clients who call and say, "Quick! We need to spend our training budget. Can you hurry up and...."  I'm always happy to help, but you (and your team members) will get much more from training that's part of a larger plan and tied to your goals.

If your answer is "Training money? What training money?" remember, it's still important to have a plan ready. If training was cut from your budget, but you're not ready to say why it should be restored, or how you'd spend it if it were brought back, you might wind up missing a major opportunity. Use those unfunded months to stay on top of what you and your team need to learn, so you're ready when that door opens again.

I'd love to work with you to come up with something that fits into your plans and helps your team achieve its goals in 2011, no matter when your fiscal year ends. Email me at info[at]dontgetcaught[dot]biz to set up time for a consultation. Here are some examples of the trainings I did for clients in 2010:
  • Social media content development trainings on things like how to mature a blog or developing a strategic Twitter feed and how to manage it effectively;
  • Coaching for communications directors or managers to work on their professional development goals, build teamwork or help their operation shift from traditional to social media, or a mix of both, effectively;
  • Workshops to train scientists and engineers to translate technical topics into clear, concise messages for public audiences without "dumbing down" the content or losing needed detail, for experts based at universities, government agencies and corporations;
  • Pitching workshops for media relations teams to practice skills needed to reach reporters effectively via email and phone, with data on what reporters expect and want from those exchanges and how to add value to them;
  • Extemporaneous speaking workshops to help executives learn how to present without a script or notes, develop memorable messages, handle audience questions on their feet, and incorporate gesture, movement, visuals and props effectively into a presentation or speech; and
  • One-on-one coaching for public speakers to address issues better suited to private training or to focus intensely on improving a specific presentation or talk.
Learn more about my retreats for communicators, training for communicators, or training for your experts, executives and scientists.

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