Thursday, November 18, 2010

While you weren't looking: 2 quick updates on social web advertising

When did this happen?  Seems like a minute ago everyone was uncertain about online advertising. Now it's taken hold in a big way. Not our usual fare here, but whether you have a product, seminar, staffing recruitment, issue, donor thank-you, fundraiser or other advertising opportunity, I guarantee this pair of posts will reshape your strategy. Never used ads? Read on. Now may be your time, due to the perfect storm of low price, big audiences, super-targeting and acceptance:

  1. If you've been ignoring Facebook ads, stop and read:  Facebook is now on point to publish 1 trillion ads a year -- more than 23 percent of the advertising market and double its rate of last year.  They're cheap and easy to customize. Use them to build your Facebook page fans, draw readers to your online resources (blog? website? social prescence?), recruit staff, sell ebooks, draw workshop attendees, do almost anything. How are you using them?  If you're not sure, start with Facebook's own guide to creating ads on the site.
  2. Where are display ads going?  Google recently shared a packet of insights on online display ads and predicted where they'll be in 2015. Among the predictions: Half of all ads will offer a video option to viewers, mobile will be the number one screen where users interact with advertisers, and 75 percent of ads will be "social," with options for sharing, comments and more.  Again, you need not have a product to sell to appreciate this--issue and cause-related ads and many more variations will find these data useful. You should start rethinking how you'll use ads now, even if you use them sparingly.
How are you using online ads? Share your successes or questions in the comments.

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