Tuesday, November 30, 2010

November's top 10 social media & communications tips

The road into December had to go through November first, and along the way, readers checked out these 10 posts the most.  For some readers, technical issues made it tough to access posts this month--all the more reason to catch up here:
  1. Why you should let reporters into your scientific meeting (how not to edition) looks at a reporter excluded from a conference because he wouldn't promise coverage--and reminds why you should let reporters in.  Glad to see this as the most-read reminder of the month.
  2. Shifting to the anytime audience wonders "are you where (and when) they want to be?" Based on more evidence of audiences seeking on-demand access to information and media, I've got six ways you, too, should be making your information available, beyond your own website.
  3. Habits make the writer:  Lifehacker took a week to help you hack your writing habits, something the weekly writing coach feature has to get behind. Apparently, you did, too.
  4. Making the most of your Kindle as a communications tool takes you beyond reading, from staffing or giving speeches to working at outdoor events.  Even your smartphone won't be as effective at these 10 tasks.
  5. Giving thanks to your writer struck a chord with writers and editors with a collection of 8 great posts to inspire and encourage writers. Notes for editors and writers included.
  6. A pantry of social media stores:  I pulled together 7 thoughtful reads about social media for communications directors, from staffing considerations above and below you on the organization chart, to skills-building and managing social media time.  Lots of you stocked up on these posts.
  7. Don't just ask for "media training."  Perhaps you're shopping for media training for yourself, your team or your CEO in the coming year. Try one of these 14 focused variations on media training, because a general training very likely doesn't fit your company's or executive's situation--and a focused training can make you that much more effective.
  8. Need a retreat for your communications team?  Try planning a communications retreat as if it were a climbing wall to help you practice as a group for scaling new heights in the coming year.  If I were putting a team retreat together today, this is how I'd tackle it.
  9. How do you write about problem-solving?  No need to puzzle this out on your own. The weekly writing coach has a great test you can take to figure out how you approach writing about problems and solutions -- a topic area that's critical for any business or organization.
  10. Big thinkers tell you what's next in social media in what I'm calling "musings from Big Think." Take a look and see where your communications plans fit into what they are foreseeing.
Subscribe to For Communications Directors, my free monthly newsletter, which features content before it appears here on the blog.  It'll be out shortly, so now is a great time to sign up. Then head over to don't get caught on Facebook, where you'll see new social media trends, technology and communications issues as they crop up during the week--and great conversations with our community of communicators.

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