Success here lies in incorporating audience sharing into your live event, whatever it may be. Beth Kanter's recent blog post on engaging Facebook fans shares a great tactic from the Anchorage Concert Association. She notes:
...before each show begins they make an announcement from the stage. They ask patrons to pull out their smart phones, take a photo of the person sitting next to them, and post on their Facebook page. Then they ask them to shut the smart phones off.You get the best of both worlds: Audience engagement in the live setting, fan-page postings from the event, and yes, silence during the performance. But if you're not doing a live performance and can allow people to use social networking tools during a speech, presentation or other live gathering, why not build it into the action? Ask for volunteers to take photos. Offer a prize for the best photo posted by the end of the day, or the most re-tweeted live tweet from the speech. Ask people in the room to describe something for those not present, but watching virtually. Encourage Foursquare check-ins or hand out some ultralight camcorders so folks can help record the event for use on your website.
What are you doing to make social tools part of your live events? What's working--or not? What are your reservations or encouragement for the idea?
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