Tuesday, August 24, 2010

Yahoo! makes a style book for bloggers, journos

I'm adding this new book to my shelf of style guides for today:  Yahoo! has published
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World, joining the ranks of venerable style guides that have recognized the need to address how content is written in the digital age.

In this Columbia Journalism Review article, the book's features are reviewed: It contains not just grammar and punctuation and usage, but pointers on how readers scan and view web pages, tips on how to suss out your audience and more things relevant to content creation beyond writing.  Here's one example of how this guide differs, from the CJR review:

Without always saying so, Yahoo is concerned about the tendency of editors to transfer print standards to the Web. For example, newspaper journalists like to use italics to convey everything from emphasis to irony. But as the guide points out, those italics don’t show up in online RSS feeds or search-engine results, so the reader may get a completely different impression from what the author intended.
What's guiding your style in the digital age? If you have another guide to recommend, add it in the comments.

Check out don't get caught on Facebook, where I'm floating ideas and discussing them before they appear on the blog.  It's shaping up as a great networking community for communicators.

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