Weekend read: My weekly share on Twitter

I'm @dontgetcaught on Twitter, where I share links, articles and good reads on communications and social media. Here's what caught my eye in the week of August 2:

• NewsBasis is a new site attempting to link PR folks and reporters, joining a crowded field. The New York Times took a look in this article.
• Are you analyzing your competitors' online videos? This blog post notes that YouTube Insights has made most of its data public, so you can.
• Can organizations and scientists fill the gap left by diminishing news coverage of science? New York Times reporter and blogger Andrew Revkin thinks so; read his Dot Earth post.
• If you like a bookmarklet, Marklets "may be the last" you'll ever need, according to this post.
• The complete beginner's guide to content strategy got a lot of attention last week--and it's a thorough post you will want to keep close to hand, with resources and case studies.
• Want to turn your blog into an ebook?  Check out Anthologize, a new service.

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