Monday, August 30, 2010

Are you forgetting to tell your sound financial story?

In recent weeks, I've looked at what communicators should know about big expenses in nonprofit executive compensation.  But another, often-overlooked part of your  public credibility involves your company's or organization's fiscal responsibility.  This article in Philanthropy Journal focuses on 5 financial questions that will yield a different story you can tell about your fiscal health--and they don't need to apply solely to nonprofits.  A strong bottom line may seem like a boring story, but in a recession, it's worth emphasizing (as are other reflections of your strong management, perhaps like this Washington Post award for excellence in nonprofit management).  If you can create a balance sheet that shows all your in-kind, volunteer and other results-oriented contributions to the community, so much the better.

Check out don't get caught on Facebook, where I'm floating ideas and discussing them before they appear on the blog.  It's shaping up as a great networking community for communicators.

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