Thursday, May 13, 2010
No one does it better than TED.com, which regularly releases archived video--like this one on why math class needs a makeover--with the note, "Watch Dan Meyer's talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 600+ TEDTalks." The subtle tagline suggests "there's more where this came from," suggests how you can participate, and leaves the door to the archive open with a link.
The beauty of archival video--just as with any other archived content--is that it's ready-made, and in a time when you can't seem to create enough content, it's a true goldmine. You'll need to curate it to add perspective, but don't neglect older offerings in your hunt for "frequent and fresh" things to post. Sure, post the older footage when an anniversary or special occasion rolls around, but count on our perennial yen for nostalgia, our hunt for detail, and the fact that we might have missed it the first time around.'
If you've got good examples to share of how you've used archival video, on YouTube or elsewhere, share it in the comments or on the don't get caught page on Facebook.
Related posts: Museums move ahead with social-media engagement
Archives as part of a reboot: Making the most of online newspaper archives
A parade of new online photo sources
New media adapters: From archive to blog