Thursday, May 27, 2010

Catch up with the top 10 tips & issues from May

I'll slow down enough so you can catch these tips.  May's top posts are an eclectic bunch from a busy month.  This month, I launched don't get caught on Facebook, and I hope you'll join that community as well as read the blog--it's where I'm floating ideas and looking for your early input before I post here.  And a reminder: If you want to subscribe in an RSS reader, the feed's changed as of April 2010.  Now, on to the best of May, as determined by readers' choices:
  1. What to do about Facebook community pages?  While everyone else was scratching their heads on this new feature, guest poster Joe Bonner of Rockefeller University shared useful insights. Universities: Use Facebook community pages to monitor your institution comes up with a reason to welcome community pages. That fresh angle is this month's most popular post.
  2. The fangirl speaks: Lots of friends and readers wonder why I'd want to talk to total strangers on Twitter, so I compiled a list of some of the utter strangers, now muses of mine, that I met on Twitter. I think they speak for themselves--they're part of Twitter's secret sauce for me.  Also a well-read post. I hope you're following these smart folks.
  3. Wonder where the reporters went? They may be grounded, as this post notes. Lower news budgets are even changing how and whether White House correspondents travel with the President. (So yes, they'll have trouble traveling to your event, too.)
  4. Learn how news gets broken on social media:  This popular post shares five step-by-step guides, plus one, that you can use, whether you're making the announcement or covering it. Useful in planning your media relations for its rebooted stage.
  5. Minority audiences are on social media--more than you may realize. I say they're hiding in plain sight, and have good recent data to make you rethink your strategy for reaching them.
  6. When it comes to sharing online, are you good at it? Maybe your organization or company needs to say, "Embrace it: My sweet embeddable you," and learn to create content that's easy for others to pass along. Check out these starter ideas.
  7. Looking for quotes? Or just want to collect them for future reference? This weekly writing coach post on Qwotebook, a new social media site, is for you.  You can grab quotes from Twitter and elsewhere, check for others' quotes or search by topic, as well as populate your own "book" of quotes.
  8. What to watch next:  This post on how mobile and tablet engagement will change your audience and your content offers a start on thinking through how your strategy will shift again...soon.  Devices continue to shape the possible, so get ready.
  9. Is fresh video better? Not necessarily. A YouTube executive revealed that older videos do as well at driving traffic as new ones.  Read his advice on how to play it.
  10. Have you found your unexpected audience? It's all over social networking sites and online.  Check out this thought piece on why and how to do it, with some intriguing case studies.
If you like the advice you see here, find out more about the help I offer clients with communications and social media strategiestraining and content development.   I'm soon launching small-group speaker training sessions that will help you focus on message and delivery with no more than 6 participants; if you're interested, email me at info[at]dontgetcaught[dot]biz.  We'll start in Washington, but I'm happy to bring the training to your city if enough people register.

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