- Sparking conversation in training sessions and classrooms: Shaping how audiences tweet while you talk is a smart new way to manage the backchannel, and the Inside Tim's Head blog describes how he did this in the classroom to get students who'd be otherwise reluctant to talk into a conversation. Consider this for your next in-house training session, a staff meeting or even a news conference.
- Converting manuals and documentation to tweets: That's what this TwiTip post urges technical communicators to do, playing into the streams of tweets that offer practical tips and "news you can use." Helping remind your users of your product's features, fixes and fail-safe methods is a basic customer service. Think of it as a way to replace or reduce your "Shell Answer Man" phone service.
- Tempting foot traffic to exhibits and events: Here's a set of webinar slides from the Web 2.0 expo, illustrating how IBM used a Twitter hashtag and prize offerings to tempt attendees to its booth--it's easy to adapt this set of tactics for your next exhibit, be it at an expo or a museum.
Thursday, March 11, 2010
While some folks belittle Twitter and complain you don't want to know what we're eating for lunch, they may be missing a home truth: Twitter (now past 10 billion tweets) is a task-oriented tool for most users, and lately, I've observed communicators of various kinds expand its myriad uses. Here's a sampling what struck me as new in my Twitterstream: