Wednesday, March 31, 2010

Straight from a CEO: On ghosting blogs and tweets

If your CEO or communications colleagues are trying to make the case for ghostwriting a CEO blog or Twitter account, read this straightforward post urging a better course of action:  Either the CEO writes his or her own posts, or no one does.  I'm among those who've recommended the same, but this is a powerful and convincing post from the top...just what you'd want in a CEO blog.  (And read to the end to see his well-written FTC disclosure statement, which follows each post.)  I think it might make the difference in persuading a would-be-ghoster away from that course of action.  A major hat tip goes to David Murray, editor of Vital Speeches of the Day, whose free e-newsletter shared this earlier...subscribe to that weekly treasure trove, won't you?

Related posts:   Employee blogs vs. CEO blogs: Which is best?

Get past these 6 CEO barriers to social media

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