Stock photos--or those that are so polished, they may as well be stock photos--might be the last bastion of the static web-presence-as-pixelated-brochure. And the more you're able to move in social media circles, the more out-of-place your posed visuals will look in the world of tweets, likes and shares. If you're still putting pristine photography on your website, consider these alternatives:
- Choose from what's already out there: If you haven't cruised photo-sharing sites, that should be stop one (and you'll find a list of the most-used sites in this previous post). Pay attention to rights and permissions, but do post others' photography and give them credit.
- Ask your visitors to contribute: If you convene meetings, offer tours, hold events or otherwise let folks through your gates, ask them to take photos or video and give them a place to share their shots--a Flickr group and a YouTube channel are all you need.
- Make candid photography the rule, not the exception: Can we ban the grip-and-grin, the formal headshot, the "let's pretend all five of us need to look at this printed-out document at the same time" shots? Yes, we can. Try it for six months and don't look back.