Monday, February 01, 2010

weekly writing coach: iPad adjectives

You know I'm an advocate of excising your adjectives (and adverbs), to tighten your writing and make it sing.  Here's your cautionary chuckle for the week: they've taken the Apple iPad announcement presentations and reduced them to their strongest components, all of which seem to be extraordinary, stunning and....well, you get the idea.  I often suggest writers find ways to edit out adjectives and adverbs if they need to save space, but in this case the speakers would've been left with little to say...

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