- How journalists use search and social media builds on a 2008 survey with more recent conversations. Can you pass the local SEO test noted here? A reporter says he starts the day entering the topic of his story (say, "handwriting") along with "Minneapolis" and "expert" to see what comes up.
- The science of building trust on social media, from Mashable blog, looks at the psychology of trust and notes, among other examples, that online video appears to have skipped many of the trust issues found on other social media.
- In business for yourself? Are you an expert with a lot of social media streams? Consider this article, Flavors.me is a simple and elegant personal portal. You can pull all your streams together in one website and the examples are stunners.
- Advancing the Story, a broadcast journalism blog, tells us web content has to be better. Why? Because surveys show people won't pay for it, otherwise.
- Try Facebook ads. They're inexpensive and easy to fine-target. Here's a great primer, 5 steps to successful Facebook advertising. Hint: I use them to build the fan base for my Facebook page on public speaking, The Eloquent Woman on Facebook, and to advertise contests and other opportunities.
- Time to get mobile-ized. Now it's confirmed: social networking is now more popular on mobile devices than on the desktop.
- Facebook's the top source of traffic to portal sites and now it's also growing fast as a search tool. Read Facebook posts phenomenal growth in search to find out why.
Wednesday, February 24, 2010
The flood of news on social media as a tool for communicators keeps me busy, and if you follow me on Twitter or FriendFeed, you'll have seen some of these (or shared them with me). Here's a roundup of what stands out in my reading inbox of late--a mix of social, local, mobile and more: