Friday, December 18, 2009
If you want to rethink how you use metaphors, watch this great TED talk by the author of one of my favorite writer's references, James Geary, whose Geary's Guide to the World's Great Aphoristshas a special place on my shelf--and should have on yours if you're a science writer, speechwriter, essayist or communicator. In this talk, he walks you through such models as Elvis Presley, Aristotle, and Shakespeare, as well as the senses and sensibilities behind metaphor. You'll learn why audiences have a tougher time identifying falsehoods if they're written as metaphors, why we can't ignore analogies triggered by metaphor, and even how metaphor "ignites discovery" for scientists like Einstein. Take your fingers off the keyboard this week long enough to listen with care to this great talk--it's very well done, indeed.