Thursday, December 17, 2009
Phillips Collection--the first modern art museum in the U.S. and home to such romantic classic paintings as Renoir's Luncheon of the Boating Party--is mashing up romance, location, online video and very social networking as it preps for Valentine's Day. Members and followers of the museum who live in the Washington, DC, metro area have been asked to share their stories of romantic moments at the museum, from meetups to dates to proposals. If enough romantics respond to this contact, the museum plans to make videos in January and post them on YouTube in time for Valentine's Day. This project pulls together some great social-media themes: historic information (the museum was launched by a husband-wife team), real-life experiences, local interest, online video and contest entries, all appealing and sticky stuff when it comes to attracting and engaging your audience. The Phillips has featured many collections and exhibits with love as a theme and the contest offers a great way to highlight the museum as both a meetup and date location as well as an option for events...say, that wedding? See the museum's Flickr collection of photos here.