Tuesday, November 17, 2009

finding the friends of your friends

Let's face it: If you're active in social media, you scan what your friends are doing, reading and joining as a menu for yourself.  Now Facebook has a new option for its inexpensive and effective ads--one that lets you target your ad to the friends of people who are already fans of your page, blog or application.  The bonus?  When your friends see the ad, they'll see that their friend is a fan.

Facebook allows a high level of targeting already, from gender and education levels to location and even whether it's the recipient's birthday (useful for those of you targeting people in specific age groups, such as people at risk for certain cancers as of age 50, for example, or new grads or retirees).  But allowing targeting of people one step beyond your fan circle capitalizes on the powerful pull of the social.

This feature just rolled out this week, and I've started my own experiment with it for The Eloquent Woman on Facebook, my fan page for The Eloquent Woman blog.  Whom might you target?  Leave your ideas and experiments in the comments, or email me at info[at]dontgetcaught[dot]biz for ideas and strategies.

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