This post from the New York Times's standards editor makes the case for why the paper (and you) should periodically review your work--in this example, to determine whether writers are using colloquial terms too often. Here's a sample:
Many blogs have a more conversational tone than a straight news story. But if every blog is peppered with colloquialisms, slang, jargon or fad words, the fresh effect is likely to “curdle,” as The Times’s stylebook puts it.If you're writing as part of a communications team, consider pulling a small group together to meet quarterly to review written products across the team and then report to your teammates on what you noticed. One example noted in the Times: use of the term "horticulturalist," about which the editor says, "Look it up, save a syllable: it’s 'horticulturist.' We’ve had this wrong more than 200 times over the years." Rather than wait till it gets to that point, consider a periodic review.