Monday, October 26, 2009

making your website senior-friendly

 When you're targeting audiences, you may want to reconfigure your view of seniors. Now becoming a high-population segment with the entry of the baby boomers, they're more active, more technology-savvy and more inclined to volunteer and share information than previous generations of seniors--and they're among the fastest-growing groups in social media. And I have just one question for you: Is your website ready for an onslaught of seniors?

You can find out with this handy site from the National Institute on Aging and see an example from, which aims to include senior-friendly features. (The read-aloud features also may be popular with younger multitaskers.) Is your site senior-friendly?

Related posts: Why the age of your web users matters

Are you missing 20% of your audience? Configuring sites for people with disabilities

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