- You can inspire change in your team with urgency: "Talk about the big dangers and big opportunities...You're trying to get people to think. And you always say what you are going to do first," Kotter says.
- Clear the decks so you're ready for action. Instead of the typical panicked response--long hours, fear of layoffs, looking busy to show value added--Kotter says the leader should head in the opposite direction, asking the team to purge anything on their calendars that doesn't propel change and forward motion. Then you have the space to look for new opportunities and ideas.
- Take the time to set the stage for change. Here's a statistic to note: Kotter says 70 percent of change efforts fail due to the leader's failure to "create a sense of urgency around what they're doing" and moving straight to problem-solving.
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