- Watching online video on sharing sites like YouTube outranks all other use of social networking: The Pew Internet and American Life Project surveyed and found high usage in all age groups, ranging from 90 percent among 18 to 29-year-olds and as much as 41 percent in users aged 50 to 64. Watching television network fare online -- distinct from video-sharing sites--more than doubled in the past year. See a good summary of the data here.
- More than 20 percent of Americans have cut cable TV from their budgets, and a third of those watch online instead. This is from the same Pew survey; see coverage of this aspect here. It's seen as a recession cost-cutter, but may prove an enduring trend.
- Now you can share your viewer statistics for YouTube videos: YouTube gives video posters lots of data and now you can broadcast it for others to see. Here's a great summary from Mashable, including a video tutorial on how it works (you make a small change in the privacy settings). Why share your data? It's an easy way for your team to stay updated--and, with enough views, a subtle but powerful way to demonstrate the viral nature of your video posts.
- Where should you post video online? YouTube dominates the field, but here's a great list of the top 20 online video sites, with statistics on usage for each, as of early August 2009.
- Fresh data on online TV, film viewers: Using data from the past month, online television offerings (from the networks, not your neighbor) are gaining ground. Some 26 percent of Americans downloaded a full-length TV program online and another 14 percent did the same for a full-length film--doubling that group from nearly a year ago. Nearly half of all 18-to-24-year-olds downloaded a TV program in the past month.
- Make sure your video's out on the 12s: That'd be noontime or midnight, according to new research showing that most people watch online video from 12 p.m. – 3 p.m. and 11 p.m. – 1 a.m (with the fewest watching from 6 p.m. to 9 p.m.). It's worth considering when you set up a schedule for posting.
- MSNBC sets the pace on embeddable video: You may like that network footage online, but good luck using it in your own blog or website through embedding technology--simple cut-and-paste codes that let you show video on your site. The first exception and pacesetter: MSNBC, which has seen a "booming" use of its embeddable video online, and is working on making resizing and other features easier for users. Read this Beet.TV interview with MSNBC president Charlie Tillinghast (and watch a video with him) to find out what's in the offing.
Thursday, August 13, 2009
Online video's perhaps the strongest trend in social networking and has reshaped everything from how traditional non-broadcast news media handle their coverage to how people make purchase decisions. In the past month, I've been collecting new data and ideas on online video that I think you'll find useful right about now: