Thursday, August 13, 2009

get caught (up) with online video: 7 ways

Online video's perhaps the strongest trend in social networking and has reshaped everything from how traditional non-broadcast news media handle their coverage to how people make purchase decisions. In the past month, I've been collecting new data and ideas on online video that I think you'll find useful right about now:
  1. Watching online video on sharing sites like YouTube outranks all other use of social networking: The Pew Internet and American Life Project surveyed and found high usage in all age groups, ranging from 90 percent among 18 to 29-year-olds and as much as 41 percent in users aged 50 to 64. Watching television network fare online -- distinct from video-sharing sites--more than doubled in the past year. See a good summary of the data here.
  2. More than 20 percent of Americans have cut cable TV from their budgets, and a third of those watch online instead. This is from the same Pew survey; see coverage of this aspect here. It's seen as a recession cost-cutter, but may prove an enduring trend.
  3. Now you can share your viewer statistics for YouTube videos: YouTube gives video posters lots of data and now you can broadcast it for others to see. Here's a great summary from Mashable, including a video tutorial on how it works (you make a small change in the privacy settings). Why share your data? It's an easy way for your team to stay updated--and, with enough views, a subtle but powerful way to demonstrate the viral nature of your video posts.
  4. Where should you post video online? YouTube dominates the field, but here's a great list of the top 20 online video sites, with statistics on usage for each, as of early August 2009.
  5. Fresh data on online TV, film viewers: Using data from the past month, online television offerings (from the networks, not your neighbor) are gaining ground. Some 26 percent of Americans downloaded a full-length TV program online and another 14 percent did the same for a full-length film--doubling that group from nearly a year ago. Nearly half of all 18-to-24-year-olds downloaded a TV program in the past month.
  6. Make sure your video's out on the 12s: That'd be noontime or midnight, according to new research showing that most people watch online video from 12 p.m. – 3 p.m. and 11 p.m. – 1 a.m (with the fewest watching from 6 p.m. to 9 p.m.). It's worth considering when you set up a schedule for posting.
  7. MSNBC sets the pace on embeddable video: You may like that network footage online, but good luck using it in your own blog or website through embedding technology--simple cut-and-paste codes that let you show video on your site. The first exception and pacesetter: MSNBC, which has seen a "booming" use of its embeddable video online, and is working on making resizing and other features easier for users. Read this Beet.TV interview with MSNBC president Charlie Tillinghast (and watch a video with him) to find out what's in the offing.

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