Thursday, August 13, 2009

Director's perspective: Creating tweetable presentations

Editor's note: If you're rebooting your communications to fit what comes next, you need to be prepared when your audience wants to live-tweet -- or report on -- your presentation on Twitter. Here's a guest post from Carmen R. Gonzalez on how to do just that. Gonzalez is the Manager of Strategy and Communications at Healthcare Communications Group, a leading clinical trial recruitment and retention firm. Follow her on Twitter at @crgonzalez or visit her site Atomic Latina.

If you want to get more “web mileage” our of your PowerPoint presentations, you’ve got to prepare a few key elements to assist your viewership in sharing your message. There are three basic rules to turbo-charging the viral marketing potential of your speaking event:

1. Boil down your key points into 140-character size messages. By summarizing your primary headlines into tweetable chunks of text, you are hand-feeding your listeners to tweet your remarks. You can also draft quotes that illustrate your point into the 140-character format for the same purpose. The bottom line is if it’s short and sweet, it is easier to tweet!
2. Use hashtags! Most conference attendees these days have their laptops and cell phones handy, so you don’t think it rude if your listeners are doing double duty in your session. Instead, encourage them to tweet about your presentation and offer them a unique hashtag to create a buzz on Twitter. For the uninitiated, a hashtag is the number symbol used in front of an acronym, as in #tweetspeech or #smarttalk. So while you are offering gems of wisdom (in tweetable format), you are also helping your listeners to circulate those gems with an identifiable stamp.

3. Use links! Just as hashtags help tweeters to find your comments and locate fellow presentation attendees, URL links help everyone to source you, your citations, reference materials, and other people who are noteworthy to your speaking topic. While you are building your speech, think about links that make sense and help your audience get a fuller picture of what you are talking about. Use humor and photography to get your point across too. Make every effort to refine your presentation into something memorable.

For the ultimate Triple Tweet Effect, combine rules 1, 2, and 3. Example: If it’s short and sweet, it is easier to tweet. #Tweetable Make every presentation a tweetable moment.

Related posts: Better ways to Twitter your meeting

Tweeting at meetings gets controversial

Inviting live tweets at your meeting

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