Sunday, March 15, 2009

this media cloud yields new data cuts

Social media's prompting everyone to scramble for new metrics and new ways to measure them. In that climate, you'll enjoy playing with the Media Cloud, a new tool from Harvard University's Berkman Center for Internet and Society. The Chronicle of Higher Education reports here on the cloud, describing it as a:
research tool that designers say will help researchers study news-media trends with a level of quantitative precision previously unavailable. Powered by software that automatically identifies various elements — such as people, places, and topics — contained within an article, Media Cloud allows users to query a database of online content from more than 1,500 blogs and traditional publications.
You can check for a news media outlet or blog's top 10 covered topics, or find out which words occur most in coverage about your subject, which may help you see which way coverage is leaning. The Media Cloud's been issued as an open-source tool, which will allow developers to come up with even more measurement tools.

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