Sunday, March 15, 2009
One emerging example: Pharmaceutical companies, nonprofits and others are recruiting patients for clinical trials of new treatments. Newsweek looks at the pros and cons of using social media to recruit patients for trials, noting that social networks can reach patients in far-flung areas and amass large cadres of potential research subjects, like the Susan Love/Avon Army of Women -- almost a quarter-million women who are willing to volunteer for research on breast cancer risk factors, gathered in just a few months since the site's launch in November 2008. If you want to try using Twitter to recruit clinical trial research subjects, check out these top 10 tips for doing so from Carmen R. Gonzalez, the Manager of Strategy and Communications at Healthcare Communications Group, a firm that recruits trial participants.
What audiences are you looking for? I'm looking for your examples of how you've found, stumbled upon or recruited a previously hidden audience using social media as a communications tool. Share your examples in the comments.