Monday, March 30, 2009

creating an engaging blog: PRSA April 28

Registration's open for the PRSA National Capital Chapter program "Getting Your Message Out: Creating a Successful Blog" on Tuesday, April 28, and I'm pleased to be among the panel sharing insights on what it takes to create an engaging blog as we approach the 4th anniversary of this blog.

I'll be joining these great panelists:
    • Brendan Hurley is senior vice president of marketing & communications for Goodwill of Greater Washington, creator of the DC Goodwill Fashionista blog;

    • Chris White is director of PR for AirTran Airways and former acting assistant administrator for the Transportation Security Administration, where he launched the Evolution of Security blog and the Got Feedback? Passenger contact program.

    • Rachelle LaCroix, account supervisor at Fleishman-Hillard, is one of the agency’s
      experts on social media and blogging and maintains relationships with bloggers for clients ranging from AT&T to the YWCA.
      Here are the program details: Takes place from 8 to 10 a.m. on Tuesday, April 28, with networking, registration and continental breakfast from 8-8:30, and the program following. The location is the U.S. Navy Memorial Heritage Center at 701 Pennsylvania Ave., NW, Washington, DC. The nearest Metro is Navy Memorial/Archives (green/yellow lines). Cost: $35 PRSA members/$55 non-members/$10 students/retirees. There's a $10 surcharge at the door. Online registration opened today and the registration/cancellation deadline is 10 a.m. on April 27. After that, you can register on-site and pay the additional fee of $10 at the door. These sessions are always jam-packed, so be sure to register!

      Here's my offer: Crowd-source your questions in the comments below and we'll be sure to address them. What do you want to know about starting an engaging blog?


      Lurk said...

      thanks for this opportunity to crowd source...

      IABC discussion last night on Corporate Blogs centered on getting the CEO to do it well (or at all).

      In the military, we have a limited number of leaders blogging ("General Van" at the Corps of Engineers is a great example), but we have HUGE numbers of followers blogging. The "milblogger" community is prolific, talented, and incredibly net-savvy.

      The question I have is this:
      which is better?

      If resources are limited, when/why should we lean toward employee vice employer blogs?

      Is there a measure of candor that comes across simply because a blogger is NOT in a position of authority?

      Or do listeners/readers/lurkers need to hear it from the top to believe it?

      What's been your experience?

      Much obliged...

      Denise Graveline said...

      Excellent questions--so much so that I've done a post entirely about them, at
      elsewhere on this blog. You'll see it's a question of quality, in my view.