Monday, January 12, 2009
Researchers at the University of Massachusetts have released preliminary data from a study they describe as "one of the first statistically significant, longitudinal studies on the usage of social media in corporations," specifically companies included in the Inc. magazine "500." Comparing 2007 and 2008 data, the study notes faster adoption of social media as a marketing and communications tool among small businesses, compared to the Fortune 500. At the end of this summary of topline data, you can sign up for updates from the authors once additional data are published in journals. If you're a communications director making the case for social media as a communications tool, put this in your data arsenal.