Tuesday, December 16, 2008

using Twitter to learn reporters' needs

Thinking about adapting your media relations to meet today's social media norms? Former colleague and Rensselaer Polytechnic Institute media relations manager Jason Gorss has a great post examining his experiments with a "twitpitch" to a journalist on Twitter. It's important to note that this example demonstrates good basic pitching etiquette: Gorss follows the reporter on Twitter and can see his posts, responded to one on sources, used his own message to share a relevant article and let the reporter know he had an expert, and followed up when interest was shown. That's also in keeping with social-media rules that frown upon spam--something reporters have long complained about. When you sign up for the don't get caught newsletter (see box at right), you'll get a free report on remaking your media relations in a web 2.0 world.

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