Tuesday, December 16, 2008
Thinking about adapting your media relations to meet today's social media norms? Former colleague and Rensselaer Polytechnic Institute media relations manager Jason Gorss has a great post examining his experiments with a "twitpitch" to a journalist on Twitter. It's important to note that this example demonstrates good basic pitching etiquette: Gorss follows the reporter on Twitter and can see his posts, responded to one on sources, used his own message to share a relevant article and let the reporter know he had an expert, and followed up when interest was shown. That's also in keeping with social-media rules that frown upon spam--something reporters have long complained about. When you sign up for the don't get caught newsletter (see box at right), you'll get a free report on remaking your media relations in a web 2.0 world.