The new search features are important because searchers don't look too far--a big issue if you're looking for lots of views when you post a video. The article notes:
Viewers are fickle, says Frank Sinton, Mefeedia's chief executive. "Only one percent of people go to page two" of the search results when looking for video, he says, so it's important to have the relevant results on that first page.Here are some of the sites the article notes, and how they're searching differently:
- VideoSurf searches the actual content, rather than the tags;
- CastTV searches publishers' video posts--like CBS or Comedy Channel--and presents an index of links for easy searching;
- Blinkx looks for videos posted virally on wikis or social networking sites and "has 350 media partnerships and indexed 26 million hours of online video," plus specific TV show searches. Similarly, Mefeedia also looks for viewer-rated video, and "has indexed 15 million videos from 15,000 sources."
- OvGuide (short for Online Video Guide) uses its reviewers to index "high-quality" online videos; and
- YouTube and parent Google are trying out speech-recognition technology so you can search the actual words said in a video.