Sunday, November 02, 2008

more tools for online video searches

In just the month of July this year, viewers in the U.S. looked at 11 billion online video clips, with five billion of those views on YouTube. But what if you're searching for videos online? Most searches rely on metadata--tags or keywords added by the poster--to find videos for you. This week, the Wall Street Journal looked at video search sites that go beyond tags and keywords, using new ways to more thoroughly identify the videos users want to see.

The new search features are important because searchers don't look too far--a big issue if you're looking for lots of views when you post a video. The article notes:
Viewers are fickle, says Frank Sinton, Mefeedia's chief executive. "Only one percent of people go to page two" of the search results when looking for video, he says, so it's important to have the relevant results on that first page.
Here are some of the sites the article notes, and how they're searching differently:

  • VideoSurf searches the actual content, rather than the tags;
  • CastTV searches publishers' video posts--like CBS or Comedy Channel--and presents an index of links for easy searching;
  • Blinkx looks for videos posted virally on wikis or social networking sites and "has 350 media partnerships and indexed 26 million hours of online video," plus specific TV show searches. Similarly, Mefeedia also looks for viewer-rated video, and "has indexed 15 million videos from 15,000 sources."
  • OvGuide (short for Online Video Guide) uses its reviewers to index "high-quality" online videos; and
  • YouTube and parent Google are trying out speech-recognition technology so you can search the actual words said in a video.
Communicators can use these sites in at least two ways: To better search the Web for video relevant to their organizations or subject themes when managing reputation, and for broader searchability for videos they post. Check out the new sites and give us your feedback!

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