Social activity is way up among 35-to-44 year-olds, especially when it comes to joining social networks and reading and reacting to content. Even among 45-to-54 year-olds, 68% are now Spectators, 24% are Joiners, and only 28% are Inactives.The report confirms data found elsewhere, noting that "Ratings and reviews, 'voting' for Web sites, and peer-generated video experienced the largest growth, while blogs and tagging closely followed." The big change: Those who don't use social networking technologies dropped to 25 percent, from 44 percent last year. You can use this free tool to profile your audience and find out how it measures up--and contact us at info[at]dontgetcaught[dot]biz to schedule a customized new and social media strategy session for your organization. Go here to order the full report (for $279).
Wednesday, October 22, 2008
It's waaaay too late to be an early adopter--a new study from Forrester shows that three in four U.S. adults are using social networking media in some way, by reading, watching or otherwise consuming it. Time to get into that pool! A hat tip to PRNewser, which has a great summary here. It notes that Josh Bernoff's analysis of the report includes these data points on how social media's gaining traction with older audiences: