Tuesday, October 21, 2008

Men: Online network connections stronger

Online social connections appear to be stronger for men than women, according to new data out this week from the Annenberg Center for the Digital Future. From the New York Times coverage:
[Men] are 13 percentage points more likely to report that they “feel as strongly” about their online communities as about their off-line ones, and they outnumber women three to one within the small pool of people who say that their online life cuts back on time spent with flesh-and-blood friends.
Can't point you to the full report: USC issued only this press release. But when you're planning to communicate with your audiences in online networks and social media, consider these gender preferences in targeting your audience.

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